Pleasures Milano

Pleasures Milano: Snowboard and Skate Culture Since 1999

Pleasures Milano is a fixture of Milan’s action sports scene. It opened in 1999 and now sits on Via Gustavo Fara, near Milano Centrale station; over the years it has built a strong, recognizable identity rooted in snowboard and skate culture.

Skate and Snow

What sets Pleasures apart is that it lives in both worlds: snowboarding and skateboarding share the same space, as you’d expect from two sports this close. The brands show it: for snowboarding the shop carries Capita, Union, Bataleon, Jones, Nidecker, and Out Of, alongside names like Volcom and Vans, all with deep roots in board culture.

Beyond Technical Gear

Pleasures isn’t only about technical snowboard gear: lifestyle clothing, caps, bags, and accessories take up a big part of the shop. You can walk out dressed head to toe, whether you’re heading to the mountains or just hanging out in the city.

Boot Fitting and Tuning

The staff really know their stuff and offer custom boot fitting (adjusting boots to your feet) and board tuning. Along with the technical know-how, they know board culture inside out: talking gear with them is fun, and you always learn something.

A Milan Institution

Since opening in 1999, Pleasures has become a real Milan institution. If you live in the city or are passing through, it’s a must-stop: a shop with genuine culture and carefully picked gear. There’s also an online store that ships; call 02 84214497 or 02 89455527, or message them on WhatsApp at 351 8655205.